Action: Until you know the ad director's intention for the meeting, it's not a good idea to schedule the appointment. Does he only want to pick your brain for ideas he can give to his existing agency? Is he bringing the advertising "in-house" and does he now want some free consulting from you?

Determine his true intentions before committing to a meeting. If his agenda is not in your best interest, don't schedule the meeting.

Jeremy Rawitz

Sales Strategy Corp.

Sandler Sales Institute

347-385-8500